Day-2/3 'snatch' blog posts/effective title seqence.

In these two lessons we started and completed our character Design sheet on photoshop. This sheet is for planning out our costumes.  we will have many props on this sheet like guns,money and  hats. 

Day-1 'snatch' effect title sequnece intial ideas.

On this first day we went and watched a 'snatch' video to give us inspiration for our own snatch sequence. We gather our separate ideas into one overall sequence including the suitcase, watch, gun, cigarette and money. My idea was the suite case for when he passes the lamp post and changes person and another one about suit cases is when one opens and then closes then changes person.  we start planning out our opening sequence using images and having group discussions, our stimulus was from the movie Snatch sequence. we started drawing the shots for our scene and our freeze frames; 

MARKETING CASE STUDY - CAMPFIRE

MARKETING CASE STUDY - CAMPFIRE

Game of Thrones Case Study from Campfire on Vimeo.

Campfire is a marketing agency that shapes perceptions and enhances brand preference through social storytelling, digital destinations, and physical experiences. We ignite the fan cultures and broader communities that shape conversations and deliver results for our clients.


From The Blair Witch Project way back in our beginnings to our award-winning Audi campaign to our recent work for Verizon FiOS, Snapple, HBO and Harley-Davidson, one thing has remained the same: we have a passion for inspiring stories. We build ideas, props, ads, multimedia presentations, Twitter feeds, blog content, billboards and much more that is all worth talking about. Then we manage the process from beginning to end, and ongoing. And we stay accountable, building-in definitive campaign goals and working with analytics partners to chart our progress and nimbly adjust to the constantly changing consumer landscape.


THE HISTORY OF CAMPFIRE

Their founders made The Blair Witch Project. But if you think it was just a movie, you’d be mistaken. It was a tale that evolved in the press and online and through genre fans and dozens of other little experiences to create an experience much larger than any single film could contain. The movie was just the centerpiece in a complex series of encounters. Legends were seeded. Stories evolved. Advocacy grew. And the film became a sensation before it ever reached a single theater.

This transmedia approach to telling stories across multiple channels and media was a new way to create and manage a brand launch. Since this lofty beginning, They have applied these principles to generate unprecedented buzz and engagement for dozens of companies.

HARLEY DAVIDSON / RIDEBOOK

Harley-Davidson wanted to create an interactive fan destination to bring their timeless American brand to life. To do this, Campfire created The Ridebook, a social engagement platform that gives a new generation a voice to experience motorcycle culture on their terms. Campfire brought together an all-star team of prevalent artists and bloggers to produce authentic videos, photo albums and more to inspire conversations.

http://ridebook.harley-davidson.com/#!/mainmenu

Trapped poster, buss poster and website advertisement.

I had to edit the buss trapped poster so it would fit on the buss. I had to remake the image so it will be very eye caching. I had to make the image on the website fit into the web page.  

Poster and Analysis

I tried to keep matt with his own reflection and in the end i did keep him. I put onto the poster all the necessary items for the viewer but not to much so people will still be inquisitive. at first i tried to make the poster with an energetic scene but it would of given away too much information. I think if i had more time i would have put kierans monster face into the background as well.