MARKETING CASE STUDY - CAMPFIRE
Game of Thrones Case Study from Campfire on Vimeo.
Campfire is a marketing agency that shapes perceptions and enhances brand preference through social storytelling, digital destinations, and physical experiences. We ignite the fan cultures and broader communities that shape conversations and deliver results for our clients.
From The Blair Witch Project way back in our beginnings to our award-winning Audi campaign to our recent work for Verizon FiOS, Snapple, HBO and Harley-Davidson, one thing has remained the same: we have a passion for inspiring stories. We build ideas, props, ads, multimedia presentations, Twitter feeds, blog content, billboards and much more that is all worth talking about. Then we manage the process from beginning to end, and ongoing. And we stay accountable, building-in definitive campaign goals and working with analytics partners to chart our progress and nimbly adjust to the constantly changing consumer landscape.
THE HISTORY OF CAMPFIRE
Their founders made The Blair Witch Project. But if you think it was just a movie, you’d be mistaken. It was a tale that evolved in the press and online and through genre fans and dozens of other little experiences to create an experience much larger than any single film could contain. The movie was just the centerpiece in a complex series of encounters. Legends were seeded. Stories evolved. Advocacy grew. And the film became a sensation before it ever reached a single theater.
This transmedia approach to telling stories across multiple channels and media was a new way to create and manage a brand launch. Since this lofty beginning, They have applied these principles to generate unprecedented buzz and engagement for dozens of companies.
HARLEY DAVIDSON / RIDEBOOK
Harley-Davidson wanted to create an interactive fan destination to bring their timeless American brand to life. To do this, Campfire created The Ridebook, a social engagement platform that gives a new generation a voice to experience motorcycle culture on their terms. Campfire brought together an all-star team of prevalent artists and bloggers to produce authentic videos, photo albums and more to inspire conversations.
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